Consumers expect convenience. They want to be able to shop on the fly, without stepping foot in a store, and they expect the product to be delivered to their doorstep in record time. Flowers, footwear, books, beauty products, food, furniture and consumer electronics are highly trafficked through the internet largely because it’s easier than ever before for a consumer to purchase a wide variety of goods. Just point and click.
These days, not all is quiet on the logistics front. Businesses at every stage of the supply chain are increasingly hard pressed to meet the relentless demands of customer expectations. In the race to get commodities and finished products to market as quickly as possible, manufacturers, transport companies and distributors alike are running against the clock. As fulfillment of orders placed via e-commerce becomes increasingly competitive, logistics services are teaming up to expedite shipments over the so-called “last one mile,” speeding up the transaction process from next-day deliveries to same-day deliveries. Or in some cases, the waiting time from order to receipt can be measured in hours.