Consumers expect convenience. They want to be able to shop on the fly, without stepping foot in a store, and they expect the product to be delivered to their doorstep in record time. Flowers, footwear, books, beauty products, food, furniture and consumer electronics are highly trafficked through the internet largely because it’s easier than ever before for a consumer to purchase a wide variety of goods. Just point and click.
According to a recent comScore survey, shoppers made 51 percent of their purchases on the web in 2016 compared with 48 percent in 2015 and 47 percent in 2014. And 44 percent of smartphone users said they made a purchase from their device, up from 41 percent a year ago. Grocery shopping may be the last holdout. At the moment, the majority of people still want to push a cart down the aisle, choosing items for their family, but that is changing as well. Through 2016, just 5 percent of U.S. consumers preferred shopping for food online with sales approaching $7 billion, but that number is expected to rise to nearly $20 billion by 2020.